If you are spending more than two or three-hours writing every blog post, you’re probably not following the most efficient way of writing. Sure, there will be times when you’ll spend hours and HOURS researching and writing that killer article, but not all blog posts should take this long; most should take less than three hours, once you’ve got your content plan sorted.
So here are my top tips on how to write a blog post quickly and efficiently while still maintaining quality.
If you don’t have time to read all my tips now, you can pin this post and read it later.
Create content pillars
Before you even start your blog or at least write a blog post, it’s a great idea to come up with content pillars that you will focus your blog around. Having this set before you start means that you have a framework around which you will plan your content. For example, my 4 blog pillars are:
Easy dinners and meal preparation
Travel & lifestyle
Your content pillars will generally be your main interest areas or fields you are an expert in. Set some goals around how many articles from each pillar you would like to create per month.
Write a content plan
Put a system in place to plan your blog articles ahead of time and you’ll be surprised at how fast you can write a blog post. I usually do this at the start of the year, creating a basic framework of what content will work when. For example, if you are a food blogger like me, you might go through the calendar for the year and note down seasonal events that you can theme your recipe content around.
Ensure that your blog article ideas can fit into one of your content pillars.
Here’s a brief list of seasonal events a food or lifestyle blogger could use to create content:
Seasons: Summer, Autumn, Winter, Spring
Check out Days of the Year for more ideas on special theme days you can use to create content, such as Pancake Day, Pizza Day, World Chocolate Day - the list goes on and on - trust me!
Use an editorial planning tool
Use a blog planner to plan out your blog content. I have been using the EPIC BLOG editorial planner by entrepreneur and blogging expert Regina Agineou for 2 years now and it has completely changed the way I blog. I have spoken about the EPIC BLOG One Year Editorial Planner before. I covered it when I was talking about the importance of setting goals earlier this year.
You could also create your own blog planner template in Google Sheets or just use a good old cheap yearly diary - just make sure you buy one that has a day to a page so you’ve got plenty of space.
Try to create a theme for each month and then jot down a few ideas that fit the theme. Pick a day of the week that you’ll aim to post your blog article by. This will depend on your own schedule and goals. Say if you want to send out a weekly e-newsletter on a Saturday, you’ll obviously want to have posted your new blog by that point, so you can link back to it from your newsletter.
Keep a blog ideas list - use Google Keep or write notes in your phone, keep a journal by your bed, jot them down in a Google Doc - just make sure you have an established way to record your ideas and keep them secure - you never know when inspiration will strike so you want to be able to note them down for future use no matter where you are.
Do your keyword research in advance
If you want to write a blog post fast, you need to be in the writing zone straight up. You don’t want to be wasting precious writing time doing research. Save time by completing keyword research at the same time you are completing your Content Plan. Review your keywords at the start of each month to ensure you are still on the right track in terms of SEO.
Assign a keyword to each story idea. Save your writing time solely for writing so that your creative flow is not interrupted by the ‘chore’ of keyword research.
Write a blog post on the same day each week
Choose a set day that you will blog on each week. Set aside a two or three-hour block in your diary and whatever you do, don’t miss this appointment. When I first started blogging in my full-time job, I put a calendar entry in for my blogging days, setting aside time to write and marking myself as Out of Office during this time.
But, I started to find myself accepting meetings that my colleagues booked over the top of my blogging ‘appointment’, or I would do other tasks instead of committing to my blogging time.
You are a pro-blogger; if you are serious about making money from blogging, you need to commit to it seriously - so stick to your schedule, turn off your phone, close the office door, put your headphones in - whatever you need to do to make that writing happen!
Another reason to post on the same day each week is so that your loyal readers know when to expect new content from you!
Write the introduction last
Any professional writer will tell you that it’s the starting part that is the hardest when it comes to creative writing. Instead of focusing on that winning opening line, start by writing the first thing that comes into your head. When I was at school and we had to write an essay, we were taught to write the introductory paragraph last - so why can’t this be applied to blogging?
Generally, I will ask myself, “What’s the main thing that I’m trying to say in this article?”, or I just start jotting down the first things that pop into my head when I think about the blog topic. More on this below. I promise, once you start writing, it will start to flow and you’ll have your post fleshed out in no time. You might even find it easier to jot some ideas down on paper rather than having a blank computer screen staring back at you - I know this works for me when I’m particularly stumped. Do whatever works for you!
Once the main body of the blog article is written you will have a much better idea of what needs to go in the introduction in order to summarise what’s coming up and encourage the reader to read on - makes sense, right?
Write a list of dot points which will become your sub-headings
When you start writing your blog post, write a bullet-point list of the key messages / themes / ideas you want to cover. These will inevitably become your subheadings. Once you’ve got your key points, explain what that key point means to you, under the sub heading, and then you’ll have your paragraphs written.
Use online tools to check your work
There are lots of tools available to bloggers to assist with checking spelling, grammar and plagiarism. It’s recommended that you 100% check your work before hitting publish because Search Engines will always prefer content that is a) easy to read b) reliable c) correct.
Readability is also a really important factor when it comes to Search Engine Optimisation so if the average person is unable to understand your writing, you’ll never make it to page one in search results!
The same applies to plagiarism; if search engines like Google detect that your content is duplicated from a pre-existing source, it will rank your content lower down in search results.
That concludes my tips on how to write a blog post FAST!
Create content pillars to theme your blog articles around.
Write a content plan for the year and refer back to it and update regularly.
Use editorial planning tools such as the EPICBLOG One Year Editorial Planner.
Complete keyword research during the planning phase.
Commit to a regular blogging schedule and STICK TO IT!
Write the introduction last to save yourself heaps of head scratching.
Create a list of subheadings based on the key points you wish to cover.
Use online tools to check your spelling and grammar and avoid plagiarism.
I hope that you find this list of tips helpful the next time you write a blog post. Do you have any tips you’d like to share? If so, please feel free to add them in the comments below!